Authority Websites play a crucial role in helping Google and other search engines find and trust other websites across the internet
An authority domain, or authority website, refers to a site which holds a lot of power on the internet. One that is well known, has an established presence in its industry (for example the way B&Q are recognised in the DIY industry), and is influential in the way search engines view other websites.
The links we provide you in our packages come from these types of authority domains.
There are Several Key Factors that help Classify a Website as an Authority Domain
- Age – Usually the website will have been around for several years or at least have a recognised history
- Backlinks – An authortiy domain will have several, often thousands of quality links from other websites to pointing back to the authority website.
- Content – Quality, useful content. Of course this is often what attracts attention to the website in the first place and allows the website to gain an authority presence.
So how does a link form an authority domain help your website?
Well, the online ‘real estate’ the authority website holds is frequently visited by Google and other search engines because they enjoy what the authority website has to offer. They follow any links they find on the website, so if theres a link to your website Google will find and follow that. This means your website will be visted more frequently and indexed faster.
The link will also act as a quality assurance guide, telling Google that your website has content worth linking to, so search engines will know its okay to put your site higher up in the search result pages.